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November 1, 2021

Think Like a Marketer and Be a Successful Learning Leader

Successful training starts with a good marketing plan according to Bruce Chen, CEO of KochaSoft Canada, a division of a cloud tech company focused on building learning and training products for the enterprise. In this Powered by Learning episode, Bruce shares some keys to motivating employees to learn and the benefits the training can have for the organizations.


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Show Notes:

KochaSoft's Bruce Chen offers many insights on the important connection between marketing and training. He shares these and other takeaways. 

  • Upskilling is the major driver for organizations wanting to invest in IT training. It helps retain and develop existing employees versus hiring new ones.
  • Clearly define your targeted learners and then reach them on communications channels they currently use.
  • Connect your training with content you know employees already consume and position your training as relief for their pain points.
  • Consider using embedded customizable learning content templates to simplify content development and speed up distribution.
  • Focus on innovation such as an LMS that uses artificial intelligence to provide learners with personal training and certification recommendations. 
Luke Kempski

By Luke Kempski, CEO

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