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Web
2004

Doing Business with Small Business

Client: Small Business Office, Office of Acquisition Management Policy, National Institutes of Health

This 20-minute course, “Doing Business with Small Business,” was developed for the National Institutes of Health (NIH), Office of Acquisition Management and Policy, Small Business Office (OAMP/SBO).

It is designed to teach NIH personnel about small business programs, making successful acquisitions, and the value of working with small businesses to fulfill procurement needs.

Busy professional project officers are the target audience for this course, and most would likely feel that they have much more pressing and important things to do. d’Vinci Interactive was tasked with finding a way of delivering the information in a manner that would engage and entertain project officers in a way they would find it less objectionable.

Parodying reality TV programming, d’Vinci created an approach that follows the adventures of an “apprentice” project officer as he learns the benefits of contracting with small businesses whenever possible. Characters are presented in comic book-style illustrations.

d’Vinci worked closely with the Small Business Office’s subject matter experts to conceptualize and write the content. We also designed the interface and illustrated the custom comic graphics used throughout the course. Programming was done in XHTML, utilizing CSS, JavaScript, and Flash.